Starbucks offensive?

<------ Does this offend you?



Starbucks is temporarily reviving their original logo, featuring a siren with bare breasts, which some people naturally find offensive.

From Wikipedia:

"The company logo is a siren (sometimes called a mermaid, but more properly known as a melusine since she has two tails). The logo has been streamlined over the years. In the first version, the Starbucks siren had bare breasts and a fully-visible double fish tail. In the second version, her breasts were covered by hair, but her navel was still visible, and the fish tail was cropped slightly. In the current version, her navel and breasts are not visible at all, and only vestiges remain of the fish tails.

"Beginning September 2006...Starbucks will be reintroducing the brown logo on cups. This change will apply to only paper (hot) cups. Starbucks says that this will be done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business."

From KOMO, the Seattle-area ABC affiliate:

"The 1971 original is "a twin tailed mermaid, or siren as she's called in Greek mythology," says Starbucks Carol Pucik. The siren also has bare breasts. Pucik says every hot beverage cup in their Washington and Oregon company owned stores will feature the original logo over the next two months....in the early 1990's, there were growing complaints about the appropriateness of the original logo..."

On a related note, KING, the Seattle-area NBC affiliate, says that

"A Kent elementary school principal has asked that teachers stopping for a cup on the way to work be sure to get a cup sleeve to cover up the image.

"The principal at that school made a decision that she thought that it could be distracting for students," school district spokeswoman Becky Hanks said."

What do you think?